Introduction
Many Nigerian business owners ask:
“Do I really need a website when I have Instagram?”
Instagram is powerful, but it’s not enough on its own.
Let’s break it down honestly.
What Instagram Is Good For
- Visibility
- Engagement
- Brand awareness
- Community building
Instagram helps people discover you.
Where Instagram Falls Short
- You don’t own the platform
- Accounts can be suspended
- Limited search visibility
- Harder to build trust
- No control over layout or structure
What a Website Does Better
- Shows credibility
- Explains services clearly
- Converts visitors to customers
- Appears on Google searches
- Works 24/7 for your business
The Best Approach for SMEs
Instagram + Website = Growth
- Instagram drives traffic
- Website converts traffic
Real Example
A customer sees your post → clicks your bio → lands on a clear website → understands your services → contacts you.
That’s how businesses grow digitally.
Final Thought
Instagram is your shop window.
Your website is your store.
You need both.